Project:
Zena
Role:
User Interview, Wallet System UI/UX,
Duration:
User Interview, Wallet System UI/UX,
About Zena
Zena is an International Voucher market platform that helps individuals receive money and make payment from anywhere in the world in their local currency.
A lot of people finds sending and receiving funds frustrating. What is supposed to be a rather seamless process seems to come with a lot of difficulties. Therefore users are constantly looking for best option.
Zena aims to fix these presenting problems by creating a voucher system platform that is easy to use and accessible to all.
The Problem
- People with and without bank accounts find it challenging to receive funds internationally and locally
- Most voucher vendors are platform-restricted
- People find it difficult to redeem vouchers in their local currency
- People are scared of uploading their payment details on online payment platforms
- Conversation rates of foreign currency to local users’ local currency are usually on the high side
- Cost of sending money is high
- Speed and ease of sending and receiving money
Research
User Interview
To have a solid base for Zena, there is the need for the team to have a deeper understanding of what the users frustrations are. Also, having in mind that Zena transcends a particular locational scope, the team ventured into recruiting participants from different countries.
These participants includes users who have or has been sending and receiving funds online locally and internationally. As well as participant who at one time or the other needed to buy or redeem vouchers.
A moderated interview was conducted virtually via zoom and participants were asked a series of open ended questions which is to enable them talk more about their experiences. With the permission of the participants, the sessions were recorded for future analysis. Insights were also drawn from the responses.
User Persona
After analyzing the responses of our participants from the interview, we were able to gain an understanding of our users goals as well as pain points. Two groups of common users emerged from this analysis. Below are the common group of users.
User Flow
To give the users a seamless and great user experience, the team constructed the user flow for Zena. This helped us to communicate the entry and exit points while keeping the users as the focus.
Wireframes
With the flow chart completed, the team came up with the lo-fi wireframes and after checking for corrections, the Hi-fi wireframe was drawn up.
Usability Testing
We carried out the usability testing using the low-fidelity prototype. Participants were asked to perform series of tasks ranging from registration to buying and redeeming vouchers. Analysis of the data was made.
Iterations
Before starting the final UI mockups, feedbacks gotten analyzed during the usability testing was implemented and used in refining the designs. Afterwards, the mood board was created as well as the design system. With different members of the team working on the different aspect of the design system such as the buttons, typography, icons, inputs, navigations.
Final Design
